June 10, 2023

The Hyundai Kona is not simply one other subcompact sport utility automobile (SUV) in a protracted line of fashions within the hotly contested section. It is a tech-heavy, electrified-option individuals mover that’s heavy on fashion and practicality.

Others within the section, just like the Subaru Crosstrek, Buick Encore GX, and Chevrolet Trailblazer match the identical mildew. What they do not have is the Kona’s powertrain variety. That’s solely shared with the Kia Niro, which is a winner for lots of the identical causes the Kona is.

Kona and Niro transcend what’s budget-friendly, giving patrons the liberty of selection with out sacrifice, in a right-sized package deal.

“The Hyundai Kona is a powerful contender within the rising compact crossover house that appeals to many kinds of customers. It packs a ton of worth for the finances acutely aware and affords probably the most reasonably priced entry factors for an electrical automobile powertrain,” Paul Waatti, supervisor of business insights at AutoPacific advised Newsweek.

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“Kona has simply sufficient fashion-forward styling to face out from the principally vanilla pack in its section with out alienating extra conservative patrons.”

This yr is shaping as much as be an enormous one for patrons of small SUVs with quite a few fashions present process full mannequin redesigns or important refreshes. There’s additionally been just a few introductions, just like the Buick Envista, which replaces the Encore as the corporate’s entry level automobile.

Kona and Crosstrek be part of new Chevrolet Trax, Kia Seltos, Toyota Corolla Cross Hybrid, Dodge Hornet, and Alfa Romeo Tonale fashions on seller heaps this yr. Equally sized new Honda HR-V, Niro, BMW X1, Lexus NX and Volvo C40 Recharge fashions went on sale final yr.

A contemporary Nissan Kicks is anticipated later in 2023, and a brand new, small Volvo automobile can be revealed within the coming weeks.

Chevrolet predicts that its new Trax mannequin will change into the corporate’s third best-selling automobile in 2024 behind the Silverado pickup truck and Equinox compact SUV. Silverado and Equinox are set to have all-electric variations arrive within the market quickly.

“Gross sales efficiency has been considerably impacted by availability nonetheless, Corolla Cross and Crosstrek have skilled a rise in gross sales efficiency inside this section over the previous few years,” Tony Salerno, vp at J.D. Energy, advised Newsweek.

“The arrival of latest merchandise this yr corresponding to Kona and Trax might have an preliminary benefit because of customers who’ve been eagerly anticipating their launch. As provide continues to rise, the worth competitors on this section will change into extra intense, and differentiation in fashion and know-how choices can be advantageous for these merchandise that execute it nicely,” he stated.